BRANDED PLAY STUDIO ┃ CHARLESTON, SC ┃ EST. 2024
INDOOR + OUTDOOR.
A digital layer on top of the real. AI characters, interactive web, AR, and outdoor games. For brands and places that want to be played, not just promoted.
TRUSTED BY ▸
[ ARTIFACT 002 ] · BAR GAME
A bar-anchored brand activation for Budweiser. We built the custom app, the AR overlays, the in-bar mini-games, a live Charleston map with collectibles, and a real-prize redemption loop. Every interaction earning toward rewards. The brand becomes the experience, not just the sponsor.
[ ARTIFACT 003 ] · WEB SHOWROOM
A custom web showroom for Southern Crown Partners' full distribution portfolio. Real-time category filtering, every brand on the shelf, and an AI bartender who knows the stock. What each bottle is, who makes it, and what cocktails it builds. Every sales call becomes a guided tour.
[ ARTIFACT 004 ] · AMERICA 250
A cinematic spot for an America 250 activation. Revolutionary War characters, AI-generated battle moments, and Charleston as the set. We build the trailer, the in-app story, the AR layer, and the on-the-ground hunt that runs through the city's historic blocks.
[ ARTIFACT 005 ] · EVENT ACTIVATIONS
What we bring to your event. Printed posters that come alive when guests scan them. AI characters that appear on cue. Sponsor-driven scavenger hunts that route guests through the room. Custom hardware props that unlock with the brand app. Photo moments engineered to be shared.
Launches · conferences · festivals · openings · weddings · brand celebrations
[ ARTIFACT 006 ] · LIVE MAP
A printed tourist map turns into the board for an outdoor brand hunt. Players point the app at the page; the landmarks become checkpoints, the businesses printed alongside become sponsors with real prizes. Paid placement that actually gets played.
[ ARTIFACT 007 ] · TIME KEEPER'S REVENGE
A branded Halloween activation. A hooded antagonist, a haunted clock, and a real-world hunt that turns a venue into a horror set. We designed the poster, the AR layers, the AI narration, and the physical clues. One cohesive case the audience plays in person.
[ ARTIFACT 008 ] · CONNECTED HARDWARE
A custom control panel. Vintage cash-register style, hand-built, with an embedded screen, dial, keypad, and lights. Wired to a brand's app. The app opens the box; the dials inside drive the on-screen game. We engineer the whole loop: hardware, firmware, branded UI, and the unveiling moment.
[ ARTIFACT 009 ] · AI BRAND PRESENTER
A custom AI spokesperson built for Smithworks. Used in client pitches, sales calls, and category presentations. The face, the voice, and the script are all generated to brand. Reps get a perfect delivery, every time, in any room.
[ ARTIFACT 010 ] · AGENT 214 · OUTDOOR
The same custom props from the studio. Only now they're mounted on trees, hidden along trails, and tied to a brand's outdoor mission. Players unlock each one with the app, retrieve the artifact, and progress the story across a real landscape. Built for resorts, summer camps, and tourism-grade adventures.
[ ARTIFACT 011 ] · BROCHURES
A printed brochure becomes the entry point to a full digital experience. Point the brand's app at the page and listings, products, and properties animate, narrate, and guide. Built for realtors, sales teams, and trade shows where a printed handout has to do more than sit on a coffee table.
[ ARTIFACT 012 ] · IN THE WILD
What an outdoor game looks like in use. Kids on bikes. Treasure caches under benches and tucked into trees. Low-country marshes as the backdrop. We design the hunts; the streets, parks, and resorts become the board.
[ 01 ] · MANIFESTO
Most marketing tells your audience what a brand is. We make them feel it.
Some brands need a character that gives them a face. Some places need a game that turns a visit into a story. Some moments need an AR layer the camera can see.
We build the right one, using AI, web, AR, and the oldest tool in the marketer's kit: play.
SIGNED ┃ DANIEL KARSH ┃ FOUNDER
[ 02 ] · WHAT WE MAKE
01 / BRAND EXPERIENCES
Custom AI characters, AI-generated category videos, interactive product showcases, and gamified trade-marketing tools. We give your portfolio a personality, your reps a tool they actually want to show off, and your audience something they'll remember.
02 / PLACE EXPERIENCES
Outdoor treasure hunts, AR scavenger games, location-based activations, and event experiences. We turn streets, resorts, and festivals into the kind of place people tell their friends about. And come back to.
[ 03 ] · CAPABILITIES
CAP / 01
Custom AI mascots and brand characters. Voice, look, behavior. Ready for video, web, and chat.
CAP / 02
Category explainers, product walkthroughs, and brand moments. Produced fast, fully on-brand, ready to scale.
CAP / 03
Custom web experiences that show, not tell. Product showcases, configurators, brand worlds.
CAP / 04
Camera-driven AR for outdoor games, retail experiences, and on-pack activations. WebAR. No app required.
CAP / 05
Loyalty mechanics, scavenger hunts, QR coupon games, and event-based competitions.
CAP / 06
Self-guided treasure hunts, location-based adventures, and trail experiences for resorts, towns, and parks.
[ 04 ] · HOW WE WORK
LEVEL 01
Two weeks. We sit with your team, learn the portfolio, the audience, and the moment. We come back with a single recommendation. Not a buffet.
LEVEL 02
Three weeks. We build the core experience. Character, video, web, or game. As a working prototype. You see it real before you commit further.
LEVEL 03
Six weeks. We ship the real thing, plugged into your stack and your brand. Your team's in the loop daily. Quick standups, weekly demos.
LEVEL 04
Ongoing retainer. New characters, new videos, new activations. All delivered against a quarterly roadmap. Engagements typically run 12+ months.
DANIEL KARSH ┃ FOUNDER, OUTER GAMES
[ 05 ] · FOUNDER
Outer Games is led by Daniel Karsh. A staff iOS engineer, AR & spatial-computing architect, and IoT systems builder. 15+ years of production work shipped with Bank of America, Hasbro, McDonald's, HBO, Coach, and Rogers Communications.
The studio operates as the experience-design arm of Bloo Circle LLC (est. 2010), in formal partnership with a physical fabrication studio. Daniel is sole inventor on a patent for the Agent 214 mobile-bridge IoT architecture, and co-inventor on a second patent covering bidirectional AR-to-physical-switch synchronization.
His instinct, across every medium: make people feel the brand. The deliverable just changes.
OR WRITE DIRECTLY ▸ daniel@outer.games ┃ 917.391.3557
DEBUG ROOM ▸ ACCESS GRANTED
You found the three tokens. That means you're either:
If you're (c). Text me directly: 917.391.3557. Use the code TOKEN-3 in the message.
If you're (a) or (b), thanks for playing.
. DANIEL